Situated next to the Santa Monica Pier, BCD worked with the event's organizer to identify the best placement and dimensions for the banners would be needed. From there, we determined which brands would be presented and what display combinations would work best.
Given the event was outdoors, it was decided to use heavy vinyl banners with air vents. Because of the substrate, the designs were kept simple and the emphasis placed on promoting each of the four brands. Each individual product company carried their brand colors, listed the product types and provided the web address. In addition, we created a version for The Harrington Group to begin the introduction of the holding company as an innovator and leader in the Cannabis industry.
WE BUILD YOUR PRESENCE!
NO MATTER HOW LARGE OR SMALL THE EVENT, BRAND COMMUNICATION DESIGN IS THERE TO ENSURE A CLIENT'S BRAND IS PROPERLY REPRESENTED. FOR THE BEST RESULTS, THE HARRINGTON GROUP WAS OFFERED AN OPPORTUNITY TO PARTICIPATE AT THE FOUR TWENTY GAMES' LOS ANGELES EVENT. THE CHALLENGE, WE HAD LESS THAN TWO WEEKS TO DELIVER.
EVEN IN THIS HIGHLY DIGITAL AGE, FACE-TO-FACE INTERACTIONS AT LIVE EVENTS HAVE PROVEN TO DEEPEN YOUR BRAND WITH CUSTOMERS.